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Privacy Policy

Last updated: 18 October 2026

The short version: I collect only what I need to reply to you, do your project and understand how this site is used. I don’t sell your data. You can ask to see, fix or delete it at any time.

On this page

  1. 01 Who I am
  2. 02 What data I collect
  3. 03 Why I use your data, and my legal basis
  4. 04 Who I share data with
  5. 05 International transfers
  6. 06 How long I keep data
  7. 07 Your rights
  8. 08 How I protect your data
  9. 09 Children
  10. 10 Links to other sites
  11. 11 Changes to this policy
  12. 12 Contact

01 Who I am

This website is run by Asif Ameer (“I”, “me”, “my”), an independent freelancer. I am the data controller for personal data collected through this site. That means I decide how and why it is used.

For any privacy question, email asif@asifameer.com. I answer these myself.

02 What data I collect

Data you give me

  • Contact and audit forms: your name, email, phone number (optional), company, website URL, budget range and any message you write.
  • Booking a call: your name, email, chosen time and any notes, through my online booking calendar.
  • Client work: project details, login details you share for your website, invoices and payment records.
  • Email: anything you send me directly.

Data collected automatically

  • Analytics: pages visited, time on page, device type, browser, approximate location (country/city level) and how you arrived. I use Google Analytics 4, and only if you accept analytics cookies.
  • Cookies and similar tools: see my Cookie Policy for the full list.
  • Server logs: IP address, date and time of visit and pages requested, kept by my hosting provider for security.

I don’t knowingly collect special category data (such as health or religious beliefs). Please don’t send it to me.

03 Why I use your data, and my legal basis

Under GDPR and UK GDPR, I need a lawful reason (“legal basis”) for each use.

What I doLegal basis
Reply to your enquiry or audit requestLegitimate interests (responding to you), or steps before a contract
Deliver a project you’ve hired me forContract
Send invoices and keep tax recordsLegal obligation
Run analytics to improve the siteConsent (via the cookie banner)
Run marketing or remarketing cookiesConsent
Send occasional emails about my servicesConsent, or legitimate interests for existing clients (you can opt out any time)
Keep the site secure and prevent spamLegitimate interests

04 Who I share data with

I don’t sell or rent your data. I share it only with service providers who help me run my business, under written agreements that protect it:

PurposeProvider
Website hostingMy web hosting provider, which stores this site and form submissions on its servers
EmailMy business email provider
FormsNone: forms are saved on this website’s own server, not in a third-party tool
BookingMy online booking calendar, only if you book a call
AnalyticsGoogle Analytics 4, only with your consent
Spam protectionNone: a hidden form field on this site catches bots, with no third-party service
Payments and accountingMy bank and invoicing software, for clients only
Email marketingNot used. I don’t send newsletters

I may also share data if the law requires it, or to protect my legal rights.

05 International transfers

I work with clients worldwide, and some of my providers store data outside the UK and EU. When that happens, I rely on safeguards the law recognizes, such as adequacy decisions, the EU Standard Contractual Clauses or the UK International Data Transfer Addendum.

06 How long I keep data

DataKept for
Enquiries that don’t become projects12 months after our last contact
Client project records6 years after the project ends
Invoices and tax recordsAs long as tax law requires, usually 6 years
Analytics data14 months (set in Google Analytics retention settings)
Marketing email listUntil you unsubscribe

After that, I delete or anonymize it.

07 Your rights

If GDPR or UK GDPR applies to you, you have the right to:

  • Access the personal data I hold about you.
  • Correct data that is wrong or incomplete.
  • Delete your data (“right to be forgotten”), where the law allows.
  • Restrict how I use it.
  • Object to uses based on legitimate interests, and to direct marketing at any time.
  • Port your data to another provider in a common format.
  • Withdraw consent at any time, without affecting earlier use.

To use any right, email email asif@asifameer.com. I’ll reply within one month. I may ask you to confirm your identity first.

You can also complain to a data protection authority. In the UK, that is the Information Commissioner’s Office (ico.org.uk). In the EU, it is the authority in your country. I’d appreciate the chance to fix things first, so please contact me.

08 How I protect your data

I use secure hosting, encrypted connections (HTTPS), strong passwords, two-factor authentication and limited access. Client logins are stored in an encrypted password manager and removed when a project ends. No system is perfectly secure, but I take reasonable steps and will tell you, and the regulator where required, if a breach affects you.

09 Children

This site is for businesses. It isn’t aimed at children, and I don’t knowingly collect data from anyone under 16.

10 Links to other sites

This site links to other websites. I’m not responsible for their privacy practices. Check their policies before sharing data.

11 Changes to this policy

I’ll update this page if my practices change. The “last updated” date at the top shows the latest version. For big changes, I’ll add a notice on the site.

12 Contact

Questions about your data? Email asif@asifameer.com.

Questions about privacy? Email asif@asifameer.com. Here for something else? Get a free website and SEO audit.

See also: Terms of Service · Cookie Policy

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